Helping Brands Become
Relevant & Distinct
We help growing brands venture beyond the ordinary by leveraging the power of design to become relevant, distinctive, and appealing.
Backcountry Design Co.
We are a small design studio in Kingston, Ontario. We work with growing businesses to help them create a distinctive brand identity that will increase their value and appeal to customers.
Featured Projects
Wieser Electric
Hard Way Cider
Must Do Canada
Galloping Goose Coffee Roasters
Decoy Lager
Kingston Business Awards
Our Work Has Been Recognized By
Our Services
Brand Strategy
Brand strategy is the foundation that defines what you do, why it matters, and who should care. We help you discover your brand essence and establish a narrative and personality that are relatable and valuable to your audience.
Brand Identity
Brand identity is about creating a unique visual and verbal representation of your brand. We specialize in creating brand identities that help brands become more distinctive, relevant, and appealing to their audience.
Graphic Design
Graphic design is visual communication. It’s the process of organizing unrelated elements in engaging and meaningful ways. Design is effective at storytelling, problem-solving and improving the form and function of information.
Brands We've Helped
Does your brand get ignored?
Find out why!
Take our free brand assessment to find out how your brand identity may be boosting or stunting your business growth.
