Founded by Jon Allison in 2016, he works with growing businesses to help them create a relevant and distinctive brand identity that will increase their value and appeal to customers.
Backcountry Design Co is
a brand design studio based
in Kingston, Ontario
We help growing brands
become distinct
What We Do
Brand Strategy
Brand strategy is the foundation that defines what you do, why it matters, and who should care. We help you discover your brand essence and establish a narrative and personality that are relatable and valuable to your audience.
Brand Identity
Brand identity is about creating a unique visual and verbal representation of your brand. We specialize in creating brand identities that help brands become more distinctive, relevant, and appealing to their audience.
Graphic Design
Graphic design is visual communication. It’s the process of organizing unrelated elements in engaging and meaningful ways. Design is effective at storytelling, problem-solving and improving the form and function of information.
Who We've Helped
Core Values
Truth
Our philosophy centers around truth as the foundation for everything we do. We do not rely on persuasion or embellishment but seek to provide successful and lasting solutions through honesty.
Courage
We approach challenges with courage, pushing boundaries and challenging conventions to achieve exceptional results. We believe that ordinary solutions simply won’t suffice.
People
People are more than numbers and targets. By genuinely caring about helping real people, our work is more impactful and earns meaningful connections and lasting loyalty.
Curiosity
Our curiosity fuels our constant exploration of new insights and perspectives. This allows us to generate fresh ideas and discover new possibilities that lead to more effective solutions.
Craft
Good design requires craftsmanship and intentionality. We approach each project with meticulous attention to detail, ensuring that our work serves our clients well in both form and function.
Behind the Brand
Jon Allison RGD
Founder & Brand Identity Designer
Jon is an award-winning brand strategist and identity designer who helps companies and organizations venture beyond ordinary by building clear, relevant, and distinctive brands. Through a strategic, systems-driven approach, he develops flexible and adaptable visual identity systems that ensure consistency across all touchpoints while supporting long-term growth and evolution.
In 2015, he received the RGD designation for integrity, professionalism, quality and competence from the Association of Registered Graphic Designers.
Over 17 years Jon has 31 professional awards and 23 appearances in industry publications.
Collaborative Partners
Kathleen Vollebregt
Strategy & Research
Rob Howard
Audience Engagement
Braden Dragomir
Brand Story & Filmmaking
Dave Rossborough
Digital Marketing
Josh Decaire
Web Developer
Mike Wing
Product Photography
Recognition
