We specialize in brand identity design that is distinctive and appealing.

Our Services

Brand
Strategy

Brand strategy is the foundation that defines what you do, why it matters, and who should care. An effective strategy will clearly outline what your audience wants, the obstacles they face and the value you provide. This intel is critical to positioning your brand as the best solution. We help you discover your brand essence and establish a narrative and personality that are relatable and valuable to your audience.

Brand
Identity

Brand identity is about creating a unique visual and verbal representation for your brand. This helps people easily recognize and distinguish your brand from others. A carefully designed brand identity boosts your brand’s value and attractiveness, making it more appealing to potential customers. We specialize in creating brand identities that help brands become more distinctive, relevant, and appealing to their audience.

Graphic
Design

Graphic design is visual communication. It’s the process of organizing unrelated elements in engaging and meaningful ways. Whether the goal is to enhance visual appeal, increase recognition, communicate complex information clearly, or improve user experience, design is effective at storytelling, problem-solving and improving the form and function of information.

Brand Principles

Brand Clarity

Is your brand clearly and easily understood?

Brand Distinction

Does your brand stand out from competitors?

Brand Relevance

Is your brand relatable and valuable to your audience?

Brand Attraction

Is your brand appealing to your audience?

Brand Consistency

Is your brand unified and cohesive across all touchpoints?

Brands We've Helped

Backcountry Design clients
Outdoor + Recreation
  • AQ Outdoors
  • Frontenac Outfitters
  • Galilee Bible Camp
  • Graphite Bible Camp
  • Guide Co Waterfowl
  • Headwind Yoga
  • Paddlehead Productions
  • Must Do Canada
  • TrailWag
Consumer Goods
  • Cara Keepsakes
  • Dust & Breath
  • Frontenac Outfitters
  • Princess Auto Canada
  • Revolution Skateboard Shop
  • Starset Jewellers
Travel + Hospitality
  • Strata Hotel
  • The Opinicon Resort
  • Wolfe Island Business Group
Food + Beverage
  • CocoaBistro
  • Galloping GooseCoffee Roasters
  • Hard Way Cider Co.
  • Johnson Farms
  • Loch Mór Cider Co.
  • Pita Pit Canada
  • Spearhead Brewing Co.
Professional Services
  • Bergeron Clifford LLP
  • Capital Park Consulting
  • David & Brook
  • Doornekamp Lines
  • Glacier Marketing
  • Heller Wealth Management
  • Lantern Wealth
  • Lightbody Marketing
  • Lindsay O Creative
  • Outpost12 Studios
  • Picton Terminals
  • ProudMouth Influence Accelerator
  • Spaces Storage Group
  • The Breakout Project
  • The Gathering Summit
  • Untold Storytelling
Construction + Manufacturing
  • Doornekamp Construction
  • Kemwood Floors
  • MTC Solutions
  • Roof & Building Service Intl.
  • Rosekove Development
  • Stringer Industries
  • Wejay Machine Products
Utilities
  • Eastern Ontario Regional Network
  • EORN Consulting Services
  • Frontenac Municipal Services
  • Glass Utility Engineering
  • Kingston Hydro
  • Utilities Kingston
  • Wieser Electric
Technology + Innovation
  • Bitswift Technology
  • HasMotion
  • Ingenium Canada
  • RoastGuide App
Health + Wellness
  • Avantia Health
  • Frontenac Paramedics
  • Headwind Yoga
  • Queen’s Family Medicine
  • Renfrew County Paramedics
  • True North Counselling
Not For Profit
  • International Needs
  • Open Cognitive Accessibility
  • TeamUp Canada
Government
  • City of Kingston
  • City of Quinte West
  • County of Frontenac
  • Fairmount Home
  • Greater Kingston Chamber of Commerce
  • Kingston Business Awards
  • Kingston Ec Dev

What Our Clients Say

"You gave us a lot of confidence and direction for growing our audience and becoming more visible."

– Matthew Bailey, Must Do Canada

“You made the process easy... Since implementing the new strategy and identity, we've had a lot more brand engagement.”

– Kiley Fiddis, Headwind Yoga

“Your vision for what our brand needed made our identity more effective, look good, and stand out.”

– Zack Fiddis, Frontenac Outfitters

“You helped me put my finger on exactly what I needed. You helped me focus and refine my brand.”

– Dave Wilder, Lantern Wealth

Our Work

Guide Co logo thumnail
Guide Co Waterfowl

Guide Co Waterfowl

A band of guides, built for the field.
Kingston Business Awards brand identity design
Kingston Business Awards

Kingston Business Awards

Impact worth celebrating
decoy-thumb-reg
Decoy Lager

Decoy Lager

Increasing product appeal with new cans
thumbnail for Untold Storytelling
Untold Storytelling

Untold Storytelling

Finding stories worth telling.

Ready to start a project?