Frontenac is a region of nearly 4,000 square kilometres surrounding the City of Kingston and includes four townships: North Frontenac, Central Frontenac, South Frontenac, and Frontenac Islands.
Rebranding to Boost
Economic Development
The objective was to develop a region-wide brand and positioning strategy that unifies the four municipalities under one umbrella and provides clarity around the entity that is Frontenac, including the geography and characteristics.
The brand will comprise of the four member municipalities and support the Economic Development Charter for Frontenac including the support of three key themes: Trips & Trails, Local Food & Beverage, Recreational Lifestyle.
Project Scope
- Brand strategy
- Verbal identity
- Visual identity
- Collateral design
- Brand guidelines
Project Credits
Design firm: RedTrain
Creative director: Jon Allison
Brand strategist: Kathleen Vollebregt, Avenue Strategy
Logo and identity design: Jon Allison
