Wieser Electric

Power To Drive

Wieser Electric is committed to helping Ontario become less dependent on fossil fuels by shifting to renewable energy. Certified by Tesla and Qmerit, Wieser Electric provides electric car owners with an affordable and manageable way to keep their vehicles charged at home. Whether it’s your electric vehicle or home, Wieser Electric gives you the power to live and drive.

With the growing demand for installing EV chargers, they recognized the opportunity to position themselves as the preferred choice for EV charger installations. Wieser Electric partnered with Backcountry and Avenue Strategy to build a brand strategy and design a new brand identity. A new identity would signal a pivotal change in their service offerings and a new tone of voice.

Project Scope

Brand strategy
Visual identity
Collateral design
Brand guidelines

We designed a new identity system that was bold, modern, and energetic, a significant change from their previous identity. The wordmark is modern and industrial. The bolt symbol, carried over from the previous logo, is completely redesigned to be distinct, forming a ‘W’ for Wieser. This symbol, commonly associated with the electrical industry, replaces “electric” to allow its name to stand out in the primary version of the logo. However, we created an alternate version for applications where the full name is preferred.

Blue, red and orange dominate the local electrical industry. To build further distinction, we traded red and blue for vibrant green, enhancing their new bold and energetic look and feel.